SMBC Home > News Release
Financial support of an Indonesian animation school to help develop human resources in the animation industry in Indonesia(1/1)
March 7, 2016
Sumitomo Mitsui
Banking Corporation
PT Bank Sumitomo
Mitsui Indonesia
Financial
support of an Indonesian animation school to help develop human resources in
the animation industry in Indonesia
TOKYO,
March 7, 2016 --- Sumitomo Mitsui Banking Corporation (SMBC, President and CEO:
Takeshi Kunibe) and its consolidated subsidiary, PT
Bank Sumitomo Mitsui Indonesia, hereinafter referred to as SMBC INDONESIA, made
a donation to RUS vocational school (RUS), a local Indonesian animation school
located in Kudus, a city in Central Java, to help it purchase video equipment.
The two banks also presented used comic books, donated by their employees, to
the school for use as teaching materials. The donation is part of corporate
social responsibility (CSR) activities in Indonesia by SMBC and SMBC INDONESIA.
The
move by SMBC and SMBCI was based on the signing in March last year of a
Memorandum of Understanding (MOU) with the Djarum
Foundation (DF), the foundation of the major Indonesian corporate group Djarum, for the purpose of enhancing their collaboration on
CSR. Under the MOU, the banks already provided financial support to vocational
schools in Indonesia last year. Specifically, they donated training equipment
to local maritime and nursing schools. Also in 2015, the banks sponsored a
training session held in Japan for teachers working for Indonesian nursing
schools, while donating books to a Japanese education school in Indonesia. From
now on, SMBC will engage on activities to enhance the level of education by
introducing Japanese companies with worldwide animation creating know-how.
Developing
the creative industry is a national policy of the Indonesian government led by
President Joko Widodo. At
present, the animation industry in Indonesia mostly relies on foreign-made
products, which are popular among local people. Therefore, it is imperative for
Indonesia to develop human resources in the industry so that made-in-Indonesia
animation products can be created in the future. SMBC will contribute to the development
of the animation industry in Indonesia by joining hands with the DF to provide
support to RUS, an animation school aimed at fostering internationally
competitive animation creators.
In
engaging in CSR activities, SMBC has placed three priority issues –gNext
Generation,h gCommunity,h and gEnvironmenth-. Indonesia is one of the largest
investment destinations in Asia for SMBC. It is also a country where SMBC aims
to promote a full-lineup of commercial banking operations. Given these circumstances,
the bank will do its utmost to fulfill its CSR in the Asian country.
‘ Outline of the RUS
vocational school to which SMBC provided donation
Name of school |
SMK Raden Umar SaidiRUS Animation Studio) |
Outline of the school |
A printing and design school in Kudus, a
city in central Java Province. Student numbers, about 800.
Last year, an animation course opened as
the sixth course of the school. The course is intended to foster talents in
the field of animation, believed to be dormant in regional areas of Indonesia,
so that they can be trained and educated to become internationally
competitive animation creators. By developing animation-related human
resources, the course is aiming to make Indonesiafs animation industry
commercially feasible in the future. |